GEE Global Resort & Developments Branding for The Stairs Villa Hotel by Philippe Starck

Globally-renowned designer’s first fully envisioned concept in Asia showcases a private village of 12 limited‐edition villas with signature glass skin facades by internationally-acclaimed artist JonOne.

GEE Global Resorts & Property Development Branding and Consulting The Stairs Villa Hotel by Philippe Starck

“The Stairs shall become a tribe, a club of the young intelligent, creative people of the new generation which shall build with intelligence the next world and continue with vision the beautiful story of humanity.”    — Philippe Starck

the stairs villa hotel envisioned by philippe starck

The melodiously colorful sky of Bali serves as the perfect backdrop to this extraordinary project. The Stairs offers the rarest living ownership experience on the ‘Island of the Gods’ in a limited collection of 12 private pool loft villas. The architecture, interiors and furnishings of each self-contained villa are fully conceived and precisely curated by Starck – his first fully-envisioned hotel villa concept across the Asia-Pacific region.

The investors group came to GEE Global with an idea to open a new hotel concept. Through research on global trends, our team envisioned a comprehensive strategy to brief the Starck design team to create the epitome of a luxury villa hotel concept rooted in exceptionality without pretension.

Working with the investor group from the very beginning, we formulated a strategic approach to elevate the project through lifestyle, and began to implement the brand strategy bringing concept into fruition.


Project management
Brand strategy
Visual identity design
Content Creation + Storytelling
Corporate collateral design
Media relations
Ambassadors strategy
Art direction
Web site development


Developing a powerful and sustainable story behind the brand was the first step to create an internationally-recognized, branded property development even before ground-breaking started. We crafted the concept brief, which led to Starck’s immaculate architectural and interior designs. We worked with the investors group on encompassing strategic approach. We brought-in and project-managed partners across all disciplines and specialties. We developed the visual identity system and promotional collateral across all channels. Then we launched the brand campaign in February 2013 through a global media blitz to bring instant prominence to what was before an unknown brand.

In less than one year after the lifestyle brand campaign launched, GEE Global achieved editorial placements in A-List magazine globally, securing earned media worth an advertising value of more than US $1.27 million in print and online media globally, including being listed by the Robb Report’s “Luxury’s 25 Most Innovative Brands” alongside iconic brands such as Cartier, Lamborghini, Aman Resorts, Chanel, among few others.

Architectural Digest Collector (France) / ARCH (China) / Architect and Builder (Australia) / Art Travel (France) / Boutique Design (United States) / Brava Casa (Indonesia) / The Business Times (Singapore) / DestinAsian (Indonesia) / DFUN (Taiwan) / Elle Decor (Japan) / Forbes (Indonesia) / FRV Travel (Indonesia) / Gourmet Traveller (Australia) / GQ (United Kingdom) / Harper’s BAZAAR (Australia, Indonesia, Singapore & United Kingdom) / Hello Bali (Indonesia) / House & Garden (United Kingdom) / House Trends (Portugal) / IDEAT (France) / In&Out (France) / Interior Design (United States) / International Traveller (Australia) / The Jakarta Globe (Indonesia) / Marie Clarie (Indonesia) / LP Luxury Properties (Hong Kong) / OBJEKT (China) / Prestige (Indonesia & Singapore) / Robb Report (United States) / Robb Report’s Property Report (Indonesia) / Skala+ (Indonesia) / Southeast Asia Building (Singapore) / Tatler (Indonesia & United Kingdom) / Tatler Homes (Indonesia) / Traveler Talk (Australia) Traveller Luxe (Taiwan) / Vogue (United Kingdom)


“The Stairs, without a doubt, shall become the boiling bucket of energy, activity and intelligence of Bali, and perhaps more. The Stairs does not follow any type of trend in decoration and architecture; it is self-designed, just following the beauty of the Balinese soul and the future of the next centers of the world.”