GEE Global Resort & Property Development Branding for Luggala, The Guinness Family Estate

Photographed Above: The late Garech Browne on top of former The Guiness Family’s Wicklow Valley Ireland

GEE Global Resorts & Property Development Branding and Consulting Luggala, The Guinness Family Estate

Far from the bustle of the city of Dublin just 28 miles away, lies the rolling picturesque green landscape set against the rolling masterpiece of the sky mirrored in Lough Tay. The iron gates separate the public road from the private avenue of this enchanted valley.

luggala, historically the guinness family estate

Hidden in the Wicklow Mountains is a magical valley named Lug a’ Lágha (Luggala), which simply means ‘a hollow in a ridge.’

The exquisite Gothic Revival house is set against the backdrop of the beautiful Wicklow Mountains. The gates are now open to welcome discerning guests in search of a unique holiday experience.

Luggala Lodge was built in 1787 and gothicized thereafter for the La Touche family (Dublin bankers of Huguenot origin). In 1937, Ernest Guinness bought Luggala and gave it as a wedding present to his daughter, Oonagh Guinness, on her marriage to Lord Oranmore and Browne. Oonagh ‘imbued Luggala with enchantment’ and made it ‘the most decorative honeypot in Ireland.’

GEE Global Resorts & Property Development Branding for Luggala Wicklow Valley

The late Garech Browne, The Guinness Family, came to GEE Global with an idea to transition the family estate into a one-of-a-kind getaway for celebrities, musicians and those seeking an exclusive enclave away from the mainstream bustle and paparazzi hustle nestled within 40,000-rolling acres dutifully called Wicklow Valley in Ireland. Celebrites who have stayed include the likes Ariana Grande, Mick Jagger, Sonny Bono and Michael Jackson who partied alongside poets, painters, actors and models. The landscape of mountains and glistening-still lake waters also created the picturesque backdrops for major Hollywood blockbuster and location sets awared-winning television series.


— Visual identity design
— Content Creation + Storytelling
Corporate collateral design
Media relations
Website development

The breathtaking demesne has been used as a location for films such as Zardoz (1974), starring Sean Connery and Charlotte Rampling; Excalibur (1981), featuring Nigel Terry and Helen Mirren; The Nephew (1998), directed by Pierce Brosnon; King Arthur (2004), with Clive Owen and Keira Knightley; and Astérix et Obélix (2012), with Gérard Depardieu.