GEE Global Brand F&B Industry for Fynn's Casual Modern Australian Restaurant

fynn’s
casual modern australian

Fynn’s, a casual modern Australian restaurant where food and drinks are at their uncomplicated best, opened at South Beach Avenue in Singapore. The new restaurant concept was a collaboration between GEE Global and client partner Cicheti – it’s second foray in F&B following the success of its Italian restaurant, Cicheti.

GEE Global F&B Industry Consulting for Fynn's Casual Modern Australian
GEE Global F&B Consulting for Fynn's Casual Modern Australian

Fynn’s playfully brought together global flavors and classic favorites in an upmarket, contemporary tropical interior setting serving a savory daily dining menu and smashing weekend brunch. During the day, the floor-to-ceiling glass creates ambiance without boundaries, encouraging lively entertaining. At night, the stylized lighting shapes a dramatic warm backdrop for guests to intimately mingle. Imagined as a venue for truly entertaining, Fynn’s is a place where people gather for unforgettable special occasions.

GEE Global was involved in every aspect of the second restaurant venture project managing the brand, interior design, custom-designed furnishings, FF&E sourcing, construction management to menu development, pricing strategies, media relations and launch.

 

SCOPE OF WORK

— Project management
Concept creation
Brand naming
Brand strategy
Menu development
Pricing strategy
— 
Content creation + storytelling
Spatial design + FF&E sourcing
Media relations
Art direction + photoshoots
Web site development
— S
ocial media strategy

GEE Global F&B Industry Consulting for Fynn's Casual Modern Australian
GEE Global F&B Industry Consulting for Fynn's Casual Modern Australian
GEE Global F&B Brand Consulting Fynn's Restaurant Singapore