Inspired by the Golden Age of cocktails and fine drinking, Manhattan recently placed 11th in World’s 50 Best Bars and 2nd in Asia’s 50 Best Bars. Full Circle (pictured above) was a smokey, family-owned gin-based cocktail co-created in collaboration with Beautiful People mentors.
dine to dream campaign
Beautiful People, an Institution of Public Character charitable organization, is a volunteer movement powered by the vision of making every dream a possibility through mentoring relationships to change the lives of the less advantaged and at-risk young people in Singapore. In 2018, the charitable group raised $188,000 in support of 296 mentees – or approximately $640 per mentee to change one person’s life forever.
Beautiful People wanted to build its operational infrastructure and reach more people in the community, but were limited by financial considerations. The charitable organization came to GEE Global to help conceive of a campaign to increase annual revenue and public awareness. In 2019, the IPC charitable organization virtually doubled the amount raised from the previous year to reach $346,000.
The 2019 Dine To Dream Inaugural Campaign was GEE Global’s response. In less than three months from the initial conversation with Beautiful People, GEE Global created a strategy to unite 42 of Singapore’s leading F&B brands, including six Michelin-Star restaurants, a bar on the World’s 50 Best list, and renowned cafés in support of the organization’s belief that DREAMS MATTER.
GEE Global worked with each F&B brand to create restaurant-specific campaigns from giving a donation per patron, special festive menus, signature cocktails, or a weekend brunch with the proceeds to benefit Beautiful People. We partnered with corporates, media and the government to help get the word to the public to show their support by simply dining at one of the participating establishments.