The foundation of the AWWA brand promise prioritizes the human aspect of the organization’s mission by putting people first and last and the selfless act of giving from the heart: People Giving To People.
people giving to people
AWWA, a Singapore Institution of Public Character social services organization, provides essential education programs and human services to more than 16,000 people each year. Founded in 1970, AWWA came to GEE Global for a complete rebrand from the core organization’s pillars, visual identity and development fundraising strategy to diversify their portfolio of annual revenue to complement a 95 percent reliance of government funds to support the programs. Find out about how we helped this $50+ million charitable organization.
Through decades of working with senior citizens, with children and youth who have physical, learning or emotional disabilities, and families that require support services, AWWA has become one of the sector’s most highly-effective advocates; providing the knowledge and resources necessary to help people move towards more independent, connected lives. Their people-centric approach to each day’s activities: the giving, concern and the humanity demonstrated by each staff member, each volunteer and each partner, are manifested in the organization’s new brand.
People in action, action with a measurable impact: this is AWWA and AWWA is its people. The foundation of the AWWA brand promise prioritizes the human aspect of the organization’s mission by putting people first and last and the selfless act of giving from the heart: People Giving To People.
SCOPE OF WORK
– Brand strategy
– Integrated fundraising strategy
– Corporate identity design
– Visual identity system
– Corporate collateral design
– Content creation and storytelling
– Art direction
– Website development
We developed a comprehensive integrated brand marketing and development strategy that blurs the lines between program awareness and fundraising shifting the organization to speak as unified, singular voice focused on engaging audiences with the brand versus independent departments working in silos all with their own disparate messaging priorities. The corporate identity wordmark was designed to encapsulate the essence of AWWA’s brand promise always putting people at the core. We embedded the brand promise across every department, throughout services and programs, channels and collateral by developing extensive Brandlines, a brand education training program, content strategy, collateral templates and a customized Website with extensive backend editing and approval processes.